Consulting firm Accenture took a lil survey and found that 95 percent of what is returned to retailers isn't actually broken. Most returns, or 68 percent, are goods that are returned simply because the customer didn't know how to use it or the product didn't do what they thought it should. Talk about short attention span. Accenture went on to say that the other 27 percent just didn't want the damn thing, or experienced some form of buyers remorse (spouse nagging) and felt the need to return the product. So that leaves us with 5 percent of returned gear that just didn't work. 5 percent seems like a reasonable estimate if you ask me, but most wouldn't ask me cuz I return things just for the hell of it or to try a new product out. Gotta love thirty day return periods.
Via PC World
2 comments:
hm....sounds very familiar:) huh
I want one!
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